THE 4C’s OF DIAMONDS

  • How to choose a diamond
  • Cut
  • Color
  • Clarity
  • Carat weight

Watch the video to learn about every characteristic that factors into a diamond purchase. The 4C’s of Diamonds, the cut, color, clarity, and carat weight, are important when deciding on a diamond to purchase.

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4C’s Brochure
4C’s Interactive Chart
Diamond Anatomy Interactive chart

The Cut of a diamond gives a diamond its sparkle and bling! Learn more about the Cut of a diamond and what to consider when making a purchase.

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Interactive Chart

The Color of a diamond is important because the whiter (or less color) a diamond, the higher the grade. Learn more about the Color of a diamond and what to consider when making a purchase.

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Interactive Chart

The Clarity of a diamond refers to the imperfections that can be seen under a microscope. Learn more about the Clarity of a diamond and what to consider when making a purchase.

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Interactive Chart

The Carat Weight of a diamond refers to the weight of a diamond, which does not always refer to the diameter size of a diamond, Learn more about the Carat Weight of a diamond and what to consider when making a purchase.

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Interactive Chart